Nov072008
“Hello Tomorrow” Adidas commercial by Jonze
Filed under lounging by 086 at 6:50 am on Nov 07 2008
In modern times, the adverts on most of our screens are designed in such a way that they are quite similar to music videos. Advertising has done away with the dialog laden commercials that were very popular in the past. In its place, advertisers opt for copy lines, very sleek images combined with popular music. In some instances, the adverts have neither actors nor dialog; they instead use music and voice-overs to sell the product.
Following this new trend, Adidas used music and special effects to launch the computerized sneaker referred to as the first intelligent shoe. The television advert directed by Spike Jonze and known as ‘Hello Tomorrow’ incorporates the music of Squeak E. Clean and features Karen O. The commercial begins with focus on the face of a young man surrounded by darkness. As the actor sits up in his bed, a pair of the Adidas shoes spins into view and stop at his feet, and then…
